Advertising: Public Relations = Propaganda

Edward Bernays, the nephew of Sigmund Freud pioneered the use of psychology in the marketing of products principally by creating and channeling desires and fears.

One of his first major successes was in solving a problem for the tobacco industry, namely, how to overcome social taboos against women smoking in public. Obviously, if this could be overcome a whole new market would open up.

He launched the Torches of Freedom campaign in which he linked the ability to smoke in public with women's liberation.

Chomsky-Herman Propaganda Model of the News

Filters:

1. Ownership

OutFoxed

Clip 6:14-21:39

2. Funding



New World Communications v. Akre

3. Sourcing

Video News Releases (aka., VNR's / "Fake News")

FCC Commissioner Interview

4. FLAK/Ideological Enemies

EXAMPLE