Advertising: Public Relations = Propaganda

Edward Bernays, the nephew of Sigmund Freud pioneered the use of psychology in the marketing of products principally by creating and channeling desires and fears.

One of his first major successes was in solving a problem for the tobacco industry, namely, how to overcome social taboos against women smoking in public. Obviously, if this could be overcome a whole new market would open up.

He launched the Torches of Freedom campaign in which he linked the ability to smoke in public with women's liberation.